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Sales and Marketing

Presenting The Challenger Sale

New book details how to “challenge” today’s empowered customer.

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Want to Have Less Anxious,
More “Sticky” Consumers?

Cut down on the noise and simplify the consumer’s decision journey.
We have resources to help you.

Mobile Marketing Executions

Measure Channel Effectiveness

Sell How Your Customers Want to Buy

Only 56% of buyers use supplier advertising to inform purchases.

Are you using the right channels to get your message across? Find out what channels will help you regain influence.

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Market Research is Only Used in 4% of Customer-Related Decisions

Learn how to increase the impact of your research and how it can be used to influence decisions.

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How-To Guide

Why You Need a New Media “Ringmaster”

Get your brand management approach to work in today’s social media world.

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From Our Blogs

New Data, Insights, and Tools

The Version 2.0 Market Researcher

Market Reseach

Download these resources to develop this new-in-kind researcher:

Congratulations to the Winners at the 2011 MarComm Awards

2011 B2B Marketing Communications Campaign Awards

Six companies were named as this year’s winners: Hill-Rom Holdings, Inc., CenturyLink, Inc. and Eloqua Corporation in the marketing category, and W.W. Grainger, Inc., Treasury Wine Estates and APD Dealer Services in the sales category. Learn what set them apart.

Staples Wins CEB’s Small Business Choice Award

2011 B2B Marketing Communications Campaign Awards

Find out what sets Staples apart in their commitment to serving small business owners. Congrats to runners-up American Express Open and UPS.

When Money Doesn't Speak Louder Than Words

Proven Best Practices

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Consumer Insights from Iconoculture

Consumer Insights from Iconoculture

Access detailed consumer trends, observations, and metrics from around the globe along with in-depth coverage of key lifestyle and demographic segments.

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