Submit your best B2B marketing communication campaign(s) from 2010-2011 and get a chance to be recognized in front of your peers at our 2011 Sales, Marketing, and Communications Summit in Las Vegas this fall!

Call for Entries—On Now!

During our third Annual B2B MarComm Campaign Awards, we will look to the marketing and sales community to help us highlight some of the best B2B MarComm Campaigns across the past year.

If you are selected as one of our finalists for the B2B MarComm Campaign Awards, you will receive:

• Recognition in our PR campaign targeting the business media and marketing trade media.
• Premier positioning in our online B2B MarComm Campaign Database on the MLR client website.
• Recognition on stage during our winners presentation at our live 2011 Sales, Marketing, and Communications Summit in Las Vegas.

How to Enter

Entering is easy! Each entry requires two components:

1. Completion of the submission form.
2. Portfolio of creative samples in a digital format, using the following guidelines:
   • Print: Minimum 250 dpi, 300+ dpi preferred (native files are also preferred, rather than cutting and pasting images into another program).
   • Web: Direct URL to all public-domain sites. For private sites, please take a screenshot in the following format:
     In full screen mode with website expanded as much as possible, without any personal information on the page (such as login name) or any personal menu or desktop icons, in full color at the highest resolution possible.
   • Other: Highest resolution possible.
3. E-mail completed submission forms and creative samples to mlcb2bawards@executiveboard.com

There are no entry fees and companies may submit as many entries as they want.

Award Categories

Campaigns may be submitted to one or more of the following three categories:

1. DIGITIAL INNOVATION  |  Creatively Pushing the Boundaries
   Who knew you could do that!? Submissions will have found a creative and impactful way to use digital and/or social media to drive key business results.
2. SALES ENABLEMENT  |  Integration for Impact
   Submissions demonstrate a strong coordination between the marketing and sales functions, including information sharing and designing campaigns that challenge customer conventional wisdom or accelerate the sales process.
3. THE COOL FACTOR  |  We Can’t Define It, but We Know It When We See It
   The title says it all. We were dazzled by a select number of submissions from our 2010 Awards that blended art and science in just the right way for unforgettable results.

Additionally, all campaigns will automatically be considered in our Viewer’s Choice category, which allows members to vote for their favorite submission in any category.

How We Will Judge

In addition to quantitative and qualitative criteria associated with specific submission categories, all submissions will be judged across the following four principles:

1. MARKETING CONTEXT
   How clear the campaign’s objectives are and how much it supports the brand’s long-term positioning and broader marketing mix.
2. TARGET AUDIENCE
   How clear the target definition is and how deep an understanding of the target’s motivations the campaign exhibits.
3. MESSAGE
   The level of focus on customer goals, not product features, and the use of insight-based language, imagery, and proof points to drive prospective customers to act.
4. TOUCHPOINT MIX
   The extent to which the campaign uses an innovative and efficient mix of emerging and traditional channels.

There will be 12 finalists selected by the Marketing Leadership Council and Marketing Leadership Roundtable.
There will be 4 winners chosen by a member panel of judges (member judges will be confirmed by July).

Finalists and winners will be notified individually in August. Public Announcement and recognition of winner will occur during the 2011 Sales, Marketing, and Communications Summit.

Deadlines

We will begin accepting submissions on 14 March. Download the submission form here.

Final Deadline
Submissions must be received by 15 July to be considered for the awards and inclusion in the 2011 Sales, Marketing, and Communications Summit.

FAQs