Create Insightful MarComm Campaigns
57 percent of the purchase decision is complete before a customer calls a supplier, providing a large opportunity for Marketing to influence the early stages of the purchase process.
Incorporating insights into your campaigns is a differentiating component of the most effective marcomm campaigns—see how it fits into the other key attributes of a world-class communications campaign.
2011 B2B MarComm Awards
Join the ranks of leading marcomm organizations by submitting your best B2B marcomm campaigns. Winners will be recognized at the 2011 Sales and Marketing Summit in Las Vegas this fall!
2010 winners:
| Category | Winner | Campaign |
Thought Leadership |
McKesson U.S. |
"BoP. The Business of |
"Cool" |
Texas Instruments |
"SMASH IT" |
Sales Enablement |
Covidien |
"SILS™ Product Mobile Tour" |
Innovation |
Qwest Communications |
"Targeted Account Program" |
Marcomm Excellence in |
Rackspace Hosting |
"No More Servers" |
Return on Investment |
Adobe Systems, Inc. |
"Adobe Open Up" |
About CEB's Support for Sales and Marketing Executives
Our proprietary research yields insights that upend conventional wisdom and change the way Sales and Marketing leaders address long-standing and emerging business challenges. With our guidance and tools, Sales and Marketing leaders drive excellence in their organizations. The practice includes the Sales Executive Council, Sales Leadership Roundtable, Marketing Leadership Council, Marketing Leadership Roundtable, SECSolutions, and several other
related products.
Order Your Copy Today!
Order the book, The Challenger Sale: Taking Control of the Customer Conversation, published on 10 November.
