Challenge Your Customers
Based on a survey of more than 6,000 sales reps, it’s clear that high performers are those who teach unique perspectives, tailor the conversation for resonance, and assert control.
These attributes make up the DNA of Challenger Reps™: those who are 13 times more successful than Relationship Builders in today’s complex selling environment. Both Marketing and Sales can work together to cultivate Challenger Reps™ in their organizations. Download the resources below based on your needs or interests.
Download Our Resources
Increased Revenue Using Our Challenger Selling Model™
how Treasury Wine Estates increased revenue using the Challenger Selling Model™.
About CEB's Support for Sales and Marketing Executives
Our proprietary research yields insights that upend conventional wisdom and change the way sales and marketing leaders address long-standing and emerging business challenges. With our guidance and tools, sales and marketing leaders drive excellence in their organizations. The practice includes the Sales Executive Council, Sales Leadership Roundtable, Marketing Leadership Council, Marketing Leadership Roundtable, SECSolutions, and several other
related products.
Resources for Sales and Marketing
Train and Develop Challenger Reps™
87 percent of sales training is lost because it’s treated only as an event. Learn about our 90-day Challenger Development Program that has longer-lasting effects.
Order Your Copy Today!
Order the book, The Challenger Sale: Taking Control of the Customer Conversation, published on 10 November.
