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Sales and Marketing

To Keep Your Customers,
Keep It Simple

Read MLC's Harvard Business Review article to find out how you can increase consumer loyalty by simplifying the purchase process. Visit the new microsite to download the article, take a brand quiz, and explore the data behind the story.

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Small Business

Motivations and Milestones

4–5 June 2012, Miami

Tapping key windows of opportunity across the lifecycle.

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The New World Class Commercial Organization

22-24 October 2012 | The Cosmopolitan, Las Vegas

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Presenting The Challenger Sale

New book details how to “challenge” today’s empowered customer.

Get access to:

  • Guides
  • Videos
  • Podcasts

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Why You Need a New Media “Ringmaster”

Get your brand management approach to work in today’s social media world.

Download Article in HBR

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From Our Blogs

New Data, Insights, and Tools

Take Control of the Customer Conversation

HBR

Read our popular blog posts on HBR.org:

What's Happening in the Marketing “Back Office”

Forbes

Join the dialogue on our Forbes.com contributing blog:

The Version 2.0 Market Researcher

Market Reseach

Learn how to develop this new-in-kind researcher:

Congratulations to the Winners at the 2011 MarComm Awards

2011 B2B Marketing Communications Campaign Awards

Six companies were named as this year’s winners: Hill-Rom Holdings, Inc., CenturyLink, Inc. and Eloqua Corporation in the marketing category, and W.W. Grainger, Inc., Treasury Wine Estates and APD Dealer Services in the sales category. Learn what set them apart.

Consumer Insights from Iconoculture

Consumer Insights from Iconoculture

Access detailed consumer trends, observations, and metrics from around the globe along with in-depth coverage of key lifestyle and demographic segments.

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