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Sales and Marketing

Presenting The Challenger Sale

New book details how to “challenge” today’s empowered customer.

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  • Guides
  • Videos
  • Podcasts

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Download Bonus Materials

The New Consumer:
How and Why They Buy

Incorporate decision simplicity and new media (like social and mobile) into your marketing executions.

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Download Marcomm Diagnostic

Sell How Your Customers Want to Buy

53% of customer loyalty is driven by the sales experience.

Find out how to transform your customer interactions and drive loyalty.

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Download Channel Grid

Rethink Your 2012 Research Budget

There are several key trends to consider as you plan for 2012. Download our recent report to find out what these trends are, and how we can help you prepare for the new year.

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Why You Need a New Media “Ringmaster”

Get your brand management approach to work in today’s social media world.

Download Article in HBR

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From Our Blogs

New Data, Insights, and Tools

Take Control of the Customer Conversation

HBR

Read our popular blog posts on HBR.org:

What's Happening in the Marketing “Back Office”

Forbes

Join the dialogue on our Forbes.com contributing blog:

The Version 2.0 Market Researcher

Market Reseach

Learn how to develop this new-in-kind researcher:

Congratulations to the Winners at the 2011 MarComm Awards

2011 B2B Marketing Communications Campaign Awards

Six companies were named as this year’s winners: Hill-Rom Holdings, Inc., CenturyLink, Inc. and Eloqua Corporation in the marketing category, and W.W. Grainger, Inc., Treasury Wine Estates and APD Dealer Services in the sales category. Learn what set them apart.

Consumer Insights from Iconoculture

Consumer Insights from Iconoculture

Access detailed consumer trends, observations, and metrics from around the globe along with in-depth coverage of key lifestyle and demographic segments.

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