Big Data. The buzzword of the year. Organizational data is increasing exponentially, with some numbers putting the volume growth at 60% year over year. Along with this data comes the promise of more accurate decision-making – but is that really happening? As it turns out, only 38% of knowledge workers have the skills or processes to use data correctly – the remainder either ignore it, making decisions based on their gut, or, more often, suffer from “analysis paralysis.”
So, more data obviously doesn’t equal better decisions. How can we change this? The Market Research Executive Board is trying to understand which data sources are used for customer-facing decision-making and how data integration might help make better decisions.
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