Brent Adamson is Managing Director of Executive Advisory Services for the Sales, Marketing, and Communications Practice at CEB. He is also co-author of the book The Challenger Sale. In his role, Brent facilitates a wide range of executive-level discussions around the world for Fortune 500 and Global 1000 executives in Sales, Marketing, and Customer Service, including multi-company retreats, single-company working sessions, global sales meetings, keynote presentations, and hands-on best practice workshops. Brent joined CEB from the University of Michigan Ross School of Business, where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a BA with distinction in political science from the University of Michigan along with MAs in political science and German, and a PhD in applied linguistics from the University of Texas. Brent currently resides in Leesburg, Virginia with his wife and two daughters.