90% of organizations are not currently set up to operate in, or better yet, capitalize on the new Social Media world. To make the transformation, we’re calling all “Ringmasters” to step forward and lead their organization in re-engineering the consumer-to-brand relationship.

Read the Corporate Executive Board’s (CEB) article featured in the December edition of the Harvard Business Review to learn about the three distinctive capabilities of a Ringmaster. It will help leaders hire and develop this talent for their organization. This profile is based on our study of more than 400 mid-to-large companies which uncovered the 10% who have proven success in leading the social media marketing charge.

Read the Article

The traditional Brand Manager is different in kind than the New Media Ringmaster. Marketing leaders will often need to look outside their organization to fill the Ringmaster role, or if they’re fortunate, there may be a person internally.

TEST YOUR ORGANIzATION'S “SOCIAL” OPPORTUNITY

The Social Media Opportunity Diagnostic will assess where your organization falls on the maturity spectrum below, the highest ROI-social media investments for your brand and where to improve capabilities to be competitive.

TEST HOW “SOCIAL” YOU ARE

Do you visit sharing networks, such as Slideshare or Digg, on an unprompted basis to stay current on professional topics? If you do, you are almost three times as likely to have advanced your career through your use of social media.

Marketers can take our Professional Use of Social Media Survey to see how their social media use benchmarks against 300+ other marketers. Participants receive a snazzy customized results report within five business days. Not bad for a 15 minute survey!

Also, review early key findings on how “Career Advancers” are using social media.