Here’s a common thread that I’ve picked up from conversations recently with CMOs and some research we’ve done into innovation. There’s an interesting connection between what some call “polycentric innovation”, what I’ll call innovation “crucibles”, and marketing talent development.
Starting with polycentric innovation, in a recent special report on innovation in emerging markets, The Economist described how companies like Cisco and IBM are building innovation centers in emerging markets. These aren’t just laboratory outposts—these are major innovation centers on par with those in developed markets. These emerging market innovation centers act as a sort of crucible—an intensely pressured, constrained environment that accelerates innovation, and potentially leads to discontinuous solutions that you simply wouldn’t get in other contexts. Read More »