If Black Friday is any indication, consumers are feeling less Scrooge-y this holiday season than in recent years. According to the National Retail Federation, 212 million American shoppers pointed their cars or their web browsers to stores over the long weekend following Thanksgiving – a 9% bump over 2009’s 195 million shoppers. And most people were in a spending mood, opening their wallets to the tune of $365 per person as compared to last year’s $343 for an estimated total of $45 billion between Thursday and Sunday. comScore reports another $1 billion was spent online on Cyber Monday – 16% more than on the same day in 2009.
In addition to crazy discounts and shopper stampedes, Black Friday also provided an array of creative promotional activity by top retailers. While television and print circulars factored big in advertisers’ budgets, social media shouldered a growing responsibility in encouraging shoppers to spend spend spend. Read More »