Not too long ago, it seemed as though there was a must-have holiday gift every year, that inspired all sorts of slightly-depraved stories of grown men hoarding dolls and stampedes at toy stores. Remember Cabbage Patch Kids?
Remembering the toy crazes of our youth, the team here got to talking about whether this kind of frenzy over one product is even possible anymore. Clearly, scenes like the one above are a product of a less segmented society – one with fewer media channels, a smaller range of products to choose from, and more unified tastes.
Perhaps thankfully, it seems as though the days of mono-product consumer crazes are over. But that doesn’t mean that there aren’t hot toys – for kids and grown-ups alike – that will be a hit this holiday. Looking at Amazon sales rankings, one thing we’ve noticed is that all the top sellers have one thing in common – they’re infinitely customizable, from Kindles and iPads to Sing-a-ma-jigs and Nerf N-Strike Stampedes, a Nerf gun that blows the pathetic pump-action gun of my childhood out of the water.
Here’s a look at a few of the top sellers: Read More »