Were you at Dreamforce in early December? If you’re like 30,000 other people (and many MLC members) the answer is yes. If you’re like me, the answer is… not exactly. We were busy writing our surveys on customer behavior (B2B members, it’s not too late to get great insight into your customers for free—just email me at <freemank at executiveboard dot com> if you would like more information, or take a look at this document). As a result, I had to attend virtually.
Thankfully, it is pretty much fully available online, so I’m fully prepared to offer 3 marketing trends observed from Dreamforce – with MLC resources to help you get after them – as well as my opinion about the most interesting salesforce.com announcement for B2B marketers. Read More »