One of the most talked about events at South by Southwest this year was the opening keynote on “The Game Layer” by Seth Priebatsch, CEO at SCVNGR, a location-based service company.
“The last decade was the decade of the social layer,” says Seth. It was all about connections – as epitomized by Facebook. The next decade will add a “game layer” to everything we do. This layer will transform everyday activities into games designed to encourage certain behaviors. This isn’t just about Angry Birds or Farmville; it’s about understanding what motivates us and then tweaking the rules and rewards of the “game” accordingly. The social layer, combined with location-based technologies, laid the groundwork for communal games between groups of otherwise unconnected individuals. Seth thinks this has the potential for ten times more impact than social media – and he makes a good case for it. Read More »