Contributors
Anna Bird
Anna is a senior researcher on the Marketing Leadership Council's European team. She is interested in B2B marcomms, social media, new product development, and trend-spotting. In her spare time, she likes traveling, photography, and dining out.
Aaron Lotton
While I’m a veteran of the Marketing Leadership Council team, I’ve recently relocated to the land of Surly Bikes and Surly Brewing to work with the Iconoculture team. Right now I’m focused on bringing Iconoculture’s unique perspective to Marketing Leadership Council members and finding examples of insight-driven marketing in nature.
Tony Anticole
Tony manages the Marketing Leadership Roundtable, which means he’s all about marketing within midsized organizations. And he will not rest until every midsized company’s corporate web site includes the head of marketing as part of the management team. Topics of interest include raising the visibility and credibility of marketing within the organization, shifting focus from the company to the customer, and better integration of sales and marketing (Tony carried a bag once, so he gets it).
Andy Armstrong
I hate 3rd person bios…so I’m going to write to YOU, because, really, that’s what the internet is about, right? Connection? Hi. I’m a Senior Director in the Marketing and Communications practice. I work mostly with heads of advertising and marcomm, helping them solve problems caused by the collision of new media with traditional advertising practices and developing new marketing capabilities in their teams. I think the best brands are the ones that want to be useful beyond the products they represent. I also think most agencies have it wrong. Like, almost ALL of it. I like to play guitar and sing at the same time and once made $50 busking in the Berlin subways…until some German polizei threatened to arrest me (because I didn’t have “papers”, not because I was bad. Really.)…yeah, that was scary. My enthusiasm gets me in trouble sometimes, but the journey is never boring.
Aseem Tuli
Aseem is a research analyst with the Marketing Leadership Council. He has been involved in social media projects across the Practice, exploring innovative uses of social media in sales, marketing, and communications. When he’s not social-networking, Aseem likes travelling by the countryside, exploring local culture and enjoying regional cuisine.
Anthony Belloir
Anthony serves as Practice Lead for the Marketing and Communications practices in Europe. As such, he supports and coordinates the execution of the practice's growth plans in Europe, oversees the creation process and best-practices' identification, analysis and documentation for various studies and supports member executives in applying best-practice insights against their marketing and communications challenges.
Eric Braun
Eric Braun is a Managing Director at CEB, responsible for guiding research and content development in the areas of Sales, Marketing and Communications. He has published numerous studies on topics ranging from customer-orientation to reputation management and has counseled executives at Fortune 500 and FTSE 100 companies. Prior, Eric led the Communications Executive Council from its inception. He has also led research for CIOs and Heads of Corporate Strategy.
Charlotte Beal
Charlotte Beal is Iconoculture’s lead editor, managing the team that creates Iconoculture’s unique consumer-driven content. She also serves as an Iconoculture contributor, focusing on consumer behavior in the food and beverage space.
CEB Marketing & Communications
CEB Marketing & Communications‘ proprietary research yields insights that upend conventional wisdom and change the way Marketing and Communications executives address long-standing and emerging business challenges. With our guidance and tools, B2B and B2C Marketing and Communications clients drive excellence in their organizations.
Courtney Long
Courtney is an Analyst for the Marketing Leadership Council and for the AdComm Leadership Council. Courtney’s marketing research interests include experiential marketing and the B2C purchase process. In her spare time, she enjoys playing squash and baking cupcakes, bread, pies, and other delicious treats.
Doug Hutton
Doug is a Director in CEB’s Corporate Strategy and Product Development team, working feverishly to apply the Marketing Leadership Council’s planning and innovation research to the next wave of growth for CEB. He promises to let Wide Angle readers know how it goes along the way. When not thinking about the margins on the latest disruptive business idea, Doug--who previously served as an Marketing Leadership Council Member Advisor--is mourning the potential loss of his United 1K and Starwood Platinum travel status in 2011 – but is far more excited about welcoming his first baby in January.
Karen Freeman
Karen Freeman is Practice Manager for the Marketing Leadership Council, and oversees the program’s original quantitative and qualitative research studies. Before joining the marketing world, Karen headed research for two other CEB programs: Sales Leadership Council for heads of sales and Customer Contact Leadership Council for heads of customer service. Long before that, she even spent some time at a high tech PR firm where she learned the art of the press release, and did internal communications for Panasonic in Osaka, Japan, where she enthusiastically sang the company song every morning.
Hans Eisenbeis
Hans is a Senior Editor at Iconoculture, focusing on cultural demography in the spaces of pop culture, media, technology, insurance, payments, retirement, banking, credit, and personal finance.
Timur Hicyilmaz
Timur and his quantitative research team build and deliver survey and data-based research products aimed at understanding exactly how different companies and executives successfully address critical Marketing and Sales challenges in a B2B environment. He has authored several studies on sales coaching, the attributes of star performance, the power of market differentiation and commercial strategy.
Jonathan Wolf
Jonathan is an Advisory Specialist in Marketing Leadership Council’s London office, where he works with our EMEA members. Jonathan’s interested in a range of Marketing topics, from issues in global Marketing to social media. Beyond Marketing, Jonathan is interested in everything.
Rick Karlton
Rick Karlton is a Senior Director with the Sales, Marketing and Communications Practice of CEB.
In his current role, Rick handles executive-level education and meeting facilitation, having delivered insight and managed discussions at several hundred member events across North America and Europe. Rick has provided advice for executives across the Sales & Marketing terrain including: customer segmentation, customer loyalty, sales coaching, sales management, cross-functional coordination, and key account management.
Rick joined CEB in 2002 and holds a degree in Economics from the University of Richmond. He currently resides in Arlington, Virginia.
Lisa Filler
Lisa is an Executive Advisor with the Marketing Leadership Council, serving as a thought partner and trusted advisor to Marketing executives across multiple industries on topics like: social media, marcomm and advertising, branding, segmentation, planning, loyalty and customer experience. Currently based at CEB's Chicago office, she joined us in 2006.
Latika Mahajan
Latika is a senior research analyst with our India-based team. She is currently involved in new media projects across the sales, marketing and communications practice. A theater buff, she polishes her communication and acting skills by observing human behavior and communication styles. If she is not enacting a situation somewhere, then you might catch her planning trips across Asia to collect fodder for acting and magnets for her fridge!
Haniel Lynn
Haniel is the General Manager of two practices areas within the Corporate Executive Board (CEB) including Sales, Marketing, and Communications Practice and Financial Services Practice. Haniel has overall business responsibility for twenty research programs under the CEB umbrella and is also a member of the CEB's Corporate Leadership Team.
Molly Maycock
As Executive Director for the Marketing and Communications Practice, Molly Maycock has responsibility for the Corporate Executive Board's programs serving Marketing and Communications executives, including the Marketing Leadership Council, the Market Research Executive Board, the Marketing Excellence Survey, the Advertising Leadership Council, the Enterprise Council on Small Business, and the Communications Executive Council. Molly directly manages the strategic research and advisory services teams, and has dotted-line responsibility over the sales and member services teams.
Matt McCance
Matt is a Director with the Marketing Leadership Council’s “slash” team. As in, Matt is currently an Executive Advisor/researcher, helping to identify new marketing insights and teach them to our members. In the past three years Matt has lived in London/NYC/Rio de Janeiro/DC. Matt speaks English/Portuguese, though is still trying to master his native English. Matt has recently moved back to London to support the Council’s Europe/Middle East/Africa members. Matt’s marketing passions include innovation/consumer insight/social media.
Michael T. McCune
Michael directs coverage of Asia-Pacific Demographics & China Trends at Iconoculture (A CEB Company). While tracking the emerging middle class across APAC countries, he advises client firms on the purchase motivations and lifestyle aspirations of the Chinese consumer. Michael has 20 years experience working with Asian markets. He is a fluent reader, writer & speaker of Mandarin Chinese.
Molly Wheeler
Molly is the Product Management Specialist for the Marketing Excellence Survey. She most enjoys researching and writing about the psychology behind business including organizational and leadership development and understanding what motivates consumers. In her spare time, she likes to travel, learn new languages, dance, coach and sing.
Priyanka Kaushal
Priyanka is an Analyst with our Sales, Marketing and Communications practice, based out of the India office. She works on topic areas ranging from proactive customer service to contact center technologies. Outside the office, Priyanka likes to travel to new places, discover new restaurants and write silly limericks.
Peter Pickus
Peter provides support to Marketing Leadership Council member executives in identifying and applying insight and analysis to address their most critical marketing challenges including branding, the customer experience, planning and measurement, marketing communications, innovation, and loyalty.
Patrick Spenner
Pat Spenner, managing director at CEB, is fascinated by disruptive technologies in emerging markets and the micro-financing organizations that are reshaping traditional industries. This fascination is also one of the significant challenges Pat sees facing CEB members and the business community at large: global expansion and leveraging emerging market investments.
Pat believes an organization’s social media capabilities can effectively address and help to overcome these challenges by building competitive advantage. Properly utilized, Pat sees social media as a relationship driver and as a viable means to increasing brand visibility on a global scale.
Shelley West
Shelley is a Strategic Research Consultant on the Marketing Leadership Council team. Her primary marketing interests include audience segmentation, branding, and the evolution of digital media. Prior to joining CEB, she spent several years doing market research for a variety of corporate, non-profit, media, and political clients. Outside the office, Shelley is an avid sports fan and spends most Sundays during football season camped out on the couch yelling at the TV.
Tim Bruno
Tim is an Executive Advisor for CEB’s marketing practice. He lives in Chicago and works with B2B and B2C members throughout the Midwest. When it comes to marketing topics, Tim is interested in rigorous data-driven marketing techniques, branding initiatives and everything in between.
Vineet Arora
Vineet is a senior analyst with our Sales, Marketing and Communications practice, based out of the India office. He has worked on a wide variety of topics that include new product development, open innovation, social media, marketing campaigns, and communications planning. In his spare time, Vineet likes surfing the internet and exploring new places.
Yi Kang
Connie is a senior quant analyst with the Marketing Leadership Council and the Market Insights Leadership Council. With a graduate background in economics, a majority of her time is spent designing surveys and mining B2B and B2C data uncovering why customers buy (purchase decisions), why customers repeatedly buy (loyalty) and what you can do as a marketer to get them there. She believes the best survey questions have no obvious answers and is often amazed by what survey respondents see fit to put in free-form text boxes.
Jing Zhang
Jing is a Strategic Research Analyst with the Marketing Leadership Council on the B2C side, where she is focusing on data analytics in marketing decision-making. In her spare time, she is a world traveler, classical pianist, and cupcake afficionado.
