Shelley is a Strategic Research Consultant on the Marketing Leadership Council team. Her primary marketing interests include audience segmentation, branding, and the evolution of digital media. Prior to joining CEB, she spent several years doing market research for a variety of corporate, non-profit, media, and political clients. Outside the office, Shelley is an avid sports fan and spends most Sundays during football season camped out on the couch yelling at the TV.