By Laura Morris
If Google’s Sidewiki and Seth Godin’s Brands in Public are any indication, companies can no longer afford to ignore social media. Fortunately, most of the companies we work with have received that message loud and clear – over 80% have made their first forays into the space.
But it’s becoming clear that lingering in the “Discovery” phase of social media also poses real risks; two in particular come to mind:
- Shiny Object Syndrome: Companies just getting started in social media are prone to hop on the hottest platform before considering if it’s right for their business. Remember Second Life?
- “Me Too!” Thinking: Those of us in the Discovery phase are also more likely to copycat competitors (another “Which Product Are You?” Facebook quiz, anyone?) in the rush to catch up to industry leaders. Read More »