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Some Early Tips for Budget Season

Posted on  14 August 12  by 


Our 2012 Resource and Organizational Benchmarking survey opened for participation in June, and we’ve already seen some interesting results come in.

So far, it looks like market research executives are optimistic about 2013, even though our past benchmarking data has shown budgets as a whole decreasing over the last few years. Our data tells us that 44% of market research heads expect an increase in their 2013 research budget, and 41% believe their staffing will increase.

Are you interested in finding out where research budgets and staffing fell for 2012? Would you like to know more about predictions for 2013, and where your peers are spending their money?

Take our survey by August 31st to obtain your own customized benchmarking report in September. This year our survey is even shorter and easier to complete. Depending on the size of the specific data set, we can cut data for company size, geography, budget, industry, function, or business unit.

As always, the survey will measure key metrics such as:

  • Budget level
  • Resource allocation by project type
  • Organizational structure
  • Staffing levels
  • Services provided
  • Vendor spend

Launch our benchmarking survey today to get your customized report in time for the 2013 budget planning cycle.

Questions, comments, or concerns? Email Doris Jwo at

Related Resources:

  1. 2012 Resource and Organizational Benchmarking Survey
  2. Resource and Organizational Benchmarking Data
  3. Budgeting and Resourcing

Related Blogs:

  1. 2012 Research Benchmarking: Open For Participation
  2. Budget and Staffing Benchmarking: Here to Help You

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