Guest poster Kayleigh O’Keefe works with communications executives for our sister program the Communications Executive Council. This week she examines how to optimize internal social media collaboration across an organization.
As we’ve charted developments in the internal social media and collaboration space, we’ve seen many over-invest in the latest and greatest technology platforms. These efforts, such as implementing internal Facebook or Twitter-esque applications, met initial enthusiasm only then to see early adoption rates plummet and to struggle justifying value created for the business.
For the most part, these efforts failed because the platforms were non-intuitive and without an obvious purpose or benefit. Many companies wasted time and effort on employee sharing solutions that simply couldn’t compete with employees’ personal options. Before you begin experimenting with new social media options for employees, here’s what you need to beware of:
- With significant investment and application of the right principles, companies can create tremendous value from tools that allow employees to connect with and learn from one another. (see how one pharmaceutical company launched a wiki-style site to facilitate easy consumption of organizational knowledge)
- Companies should beware of efforts that require significant investment but feel unnatural for employees to use; these efforts will disappoint.
- Consider leveraging existing live and virtual employee interactions to redirect energy towards strategies that encourage peer learning. (for example, Research at Texas Instruments and Sabre Holdings have used this technology to identify expert opinions and tacit information) Read More »