The Chinese government just set up another roadblock for foreign companies working to gain traction in the country. China’s Ministry of Industry and Information Technology recently published a proposed list of car brands that state units can purchase, and (shocker) none of the 412 brands is foreign.
Although government-purchased vehicles make up just a small part of China’s overall care market, the symbolic gesture shows how difficult it can be to compete in the Chinese marketplace. Many of you are tasked with understanding your next billion consumers, but conducting research in China has its own distinct challenges. MREB members, check out our newest country profile, Conducting Market Research in China, to learn more.