A few weeks ago I found an interesting study about television viewing habits by political parties, and the research showed that folks with different political affiliations have very different viewing habits. Another study drives home the basic differences across the aisle on a brand-by-brand basis.
Earlier this summer, Buyology asked folks to rank their brand preferences, and, again, it seems that US political beliefs define very specific segments. Some interesting findings:
- Dems would insure their Jeeps with Progressive, while those in the GOP would protect their BMWs with Allstate
- Democrats prefer Starbucks for coffee and Wendy’s for lunch, while Republicans caffeine up at Dunkin’ Donuts and eat at Subway
- They’re not always at odds: Republicans and Democrats agree on some things: Coca-Cola, Visa, Google, Apple, and Olay seem to bring the parties together