We have made it to part 4 of our 5-part series on skills that researchers can build to improve their business impact:

1. Insight
2. Business Problem Solving
3. Influence
4. Communication
5. Synthesis

Effective communication is about the audience and the goal, not the data.  The Extreme Presentation™ method, developed by Dr. Andrew Abela, has researchers move from finding the right problem to building compelling slides to ensure effective communication.  This approach integrates a few  essential elements of effective presentations:

• Logic
• Rhetoric
• Graphics
• Politics and Metrics

In addition to powerful presentations, you can bring voice-of-the-customer metrics to life through proactive outreach tactics.  Researchers at WellPoint use a knowledge marketing plan to drive action from insights by breaking down areas where beliefs need to change into specific teaching points and communicating them over time.  Using a publications calendar to organize release dates will connect existing insights to related corporate initiatives, providing the right information to the right people at the right time.

MREB members, read more about the Extreme Presentation™ method and how you can create an internal knowledge marketing campaign like WellPoint.