Now that spring is here, I’ve been heading outside to enjoy the fresh air, blooming flowers, and newly-green trees (FYI – D.C.’s famous cherry blossom trees had their third-earliest peak bloom last week!). For those of us living in suburbia, springtime also comes with fun activities like lawn-mowing, spring cleaning, and a general dusting-off of things left alone during the winter. This might involve taking stock of a yard and driving to the hardware store for some quick fixes. Other folks begin by first checking out what the neighbors are up to for ideas.
Much like attempting a home DIY project without the right blueprints, tools or inspiration, restructuring an organization can be painful and frustrating. To alleviate these struggles, the Market Research Executive Board provides a handy set of organization profiles as a benchmarking tool, useful for seeing how other teams are structured within the same industry, team size or business model.
While our original profile collection has been popular, we are always looking to keep them current and as interesting for members as possible. For this reason, I am excited to announce that our latest research project will be to create a new set of organization profiles. In particular, we hope to depict in greater detail how companies are arranging regional and global research units, particularly as market research departments become more globalized.
The more companies that participate in this project, the more valuable these profiles will be to anyone using them. We encourage you to be included by taking our survey. Like our original profile collection, all company names will be hidden; the profiles are available simply to give members an anonymous peek into their neighbor’s yard and see what the possibilities are.
As we compile our new profiles over the coming months, we’ll keep you updated on what we’re finding. As always, we would love to hear any feedback, particularly on what you’d like to see in the upcoming collection, so free to email us or leave a comment below!