CEB's Sales Effectiveness Solutions

Transform Your Sales Teams Into a Competitive Advantage

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Partner with CEB for Sales Effectiveness Solutions

CEB helps build the organizational and individual capabilities to employ the insight-led sales approach known as the Challenger.  Our solutions for sales effectiveness employ an analytical, research-driven approach, leveraging the proven best practices of the world's leading organizations. This approach ensures differentiation where it matters most — in front of the customer. Sales organizations that partner with CEB realize improved sales performance, achieve greater customer loyalty, and win greater market share.

Make the Sales Experience Your Competitive Advantage

Innovate the sales experience using the Challenger™ sales approach. CEB pioneered Challenger Selling, and it is the basis of our solutions for sales effectiveness:

Presenting The Challenger Sale

The Challenger Sale

New book details how to "challenge" today's empowered customer.

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Our Clients

  • Adobe
  • Autodesk
  • Bank of Ireland Group
  • Bayer
  • Beckman Coulter
  • Caterpillar
  • CDW
  • Clorox
  • Diebold
  • EDS
  • ExxonMobil
  • Fifth Third Bank
  • First Data
  • Frost Bank
  • Genentech
  • Highmark
  • International Paper
  • John Hancock
  • Kohler
  • KPN
  • Lyondell
  • Merck
  • Michelin
  • Moen
  • Morgan Stanley
  • Nokia
  • P&G
  • RBC Financial Group
  • Reuters
  • RJ Reynolds
  • Roche
  • Sanofi Pasteur
  • Schneider Electric
  • Sony Ericsson
  • Standard & Poor's
  • Staples
  • Symantec
  • Trane
  • Verizon
  • Xerox