Transforming Marketing Operations

CEB's offerings for marketing executives deliver insights that upend conventional wisdom and change the way organizations address both long-standing and emerging business challenges. With our guidance and tools, members improve their function's strategic impact while attracting and converting buyers.

Rethinking Performance Management: A Better Way to Drive Business Outcomes

Learn why most midsized companies' performance management systems are leaving money on the table.

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Challenger™ Marketing

The new approach to demand generation, based on CEB's book The Challenger Sale, helping marketers stand out in a noisy marketplace.

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To Keep Your Customers, Keep It Simple

Read the Harvard Business Review article to find out how you can increase consumer loyalty by simplifying the purchase process.

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How Does CEB Help Members?

Watch this short video to find out.

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The Surprising Qualities of Today's High-Performing Marketing Teams

New CEB research reveals five profiles of Marketers that are common to all industries and fields of marketing:

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Client Testimonials for Midsized Companies

Hear how CEB members from midsized companies use our services to transform operations.

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