Transforming Marketing Operations
CEB's offerings for marketing executives deliver insights that upend conventional wisdom and change the way organizations address both long-standing and emerging business challenges. With our guidance and tools, members improve their function's strategic impact while attracting and converting buyers.
Rethinking Performance Management: A Better Way to Drive Business Outcomes
Learn why most midsized companies' performance management systems are leaving money on the table.
The new approach to demand generation, based on CEB's book The Challenger Sale, helping marketers stand out in a noisy marketplace.
To Keep Your Customers, Keep It Simple
Read the Harvard Business Review article to find out how you can increase consumer loyalty by simplifying the purchase process.
How Does CEB Help Members?
Watch this short video to find out.
The Surprising Qualities of Today's High-Performing Marketing Teams
New CEB research reveals five profiles of Marketers that are common to all industries and fields of marketing:
Client Testimonials for Midsized Companies
Hear how CEB members from midsized companies use our services to transform operations.