Transforming Marketing Operations
CEB's offerings for marketing executives deliver insights that upend conventional wisdom and change the way organizations address both long-standing and emerging business challenges. With our guidance and tools, members improve their function's strategic impact while attracting and converting buyers.
Are You a Consensus Builder?
Take our short quiz to find out whether you're taking the right steps to build consensus, and download a copy of our article from the latest issue of Harvard Business Review.
Is Marketing Spending Wisely?
Download the Marketing Spend Sensor for key findings from our 2015 benchmarking service to help inform your planning and to defend your budget.
The Essential B2B Marketing Activities
Target the critical B2B marketing activities that will deliver the largest returns for your organization.
Middle Market Report
Learn why most midsized companies' performance management systems are leaving money on the table.
2014 Top Insights
Learn five critical trends that are shaping the business, and how leading companies are addressing key Marketing challenges.
The new approach to demand generation, based on our book The Challenger Sale, is helping its marketers stand out in a noisy marketplace.
To Keep Your Customers, Keep It Simple
Read the Harvard Business Review article to find out how you can increase consumer loyalty by simplifying the purchase process.
How Does CEB Help Members?
Watch this short video to find out.
The Surprising Qualities of Today's High-Performing Marketing Teams
New CEB research reveals five profiles of Marketers that are common to all industries and fields of marketing:
Client Testimonials for Midsized Companies
Hear how CEB members from midsized companies use our services to transform operations.