CEB Marketing Leadership Council™ for Midsized Companies is a membership for innovative organizations that want to optimize the performance of their marketing function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best small business marketeers to help you and your team save time and make better decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
- B2B Demand Generation
- Corporate Communications
- Customer Understanding
- Marketing Communications
- NPD & Innovation
- Organizational Management
- Planning & Measurement
- Product Management
- Sales & Distribution
- Social Media
Marketing Maturity Diagnostic
With increasingly complex customer, market, and business demands, ~80% of CMOs are planning, just beginning, or in the middle of transformation. And, many would say they are undergoing all three stages at once. Functional transformations from the past were often expensive “big bang” projects, but today they are continuous and evolutionary.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function
Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
The New Performance Expectation
To drive growth today, executives at midsized companies must effectively collaborate with their peers.
Are You a Consensus Builder?
Take our short quiz to find out whether you're taking the right steps to build consensus, and download a copy of our article from the latest issue of Harvard Business Review.
Is Marketing Spending Wisely?
Download the Marketing Spend Sensor for key findings from our 2015 benchmarking service to help inform your planning and to defend your budget.
The new approach to demand generation, based on our book The Challenger Sale, is helping its marketers stand out in a noisy marketplace.
Best of the 2014 CEB Sales and Marketing Summit
Missed this year's Summit? Access webinar replays highlighting popular content from the three-day event for B2B sales and marketing leaders.