CEB's offerings for marketing executives deliver insights that upend conventional wisdom and change the way organizations address both long-standing and emerging business challenges. With our guidance and tools, members improve their function's strategic impact while attracting and converting buyers.
The new approach to demand generation, based on CEB's book The Challenger Sale, helping marketers stand out in a noisy marketplace.
To Keep Your Customers, Keep It Simple
CEB's article in the Harvard Business Review details how you can increase consumer loyalty by simplifying the purchase process.
What does CEB do?
We combine the best practices of thousands of member companies, equipping senior leaders and their teams with insight and actionable solutions to help transform their operations.
The Digital Evolution in B2B Marketing
CEB partnered with Google to learn what leading marketing teams are doing differently to thrive when customers learn on their own.