CEB's offerings for marketing executives deliver insights that upend conventional wisdom and change the way organizations address both long-standing and emerging business challenges. With our guidance and tools, members improve their function's strategic impact while attracting and converting buyers.
Featured Insights
To Keep Your Customers, Keep It Simple
CEB's article in the Harvard Business Review details how you can increase consumer loyalty by simplifying the purchase process.
The Digital Evolution in B2B Marketing
CEB partnered with Google to learn what leading marketing teams are doing differently to thrive when customers learn on their own.
Marketing's Role in The Challenger Sale
CEB's best-selling book details how Sales and Marketing can work together to create a Challenger organization.
Why You Need a New Media "Ringmaster"
Get your brand management approach to work in today's social media world.
CEB's 2013 Sales and Marketing Summit
The Next Generation of Commercial Talent
7-9 October 2013 | Encore at Wynn Las Vegas
The Surprising Qualities of Today's High Performing Marketing Teams
CEB research reveals five profiles of Marketers that are common to all industries and fields of marketing.
Mark Lauer
Christian Birck