CEB Iconoculture™ Consumer Insights delivers a consumer-driven view of the world, allowing you to stay ahead of changes in consumer behavior. Our multisourced research and tailored advisory support infuses cutting-edge insights into marketing and innovation strategies, helping to fill critical gaps in your knowledge of target consumers and execute important decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
- Media and Technology
- Beauty and Fashion
- Food and Beverage
- Health and Wellness
- Home and Travel
- Shopping and Retail
- Money and Spending
- Gen We
- Gen Xers
- Boomers and Matures
- Multicultural Segments
Get a comprehensive look at the value patterns and consumer shifts shaking up global and US markets in 2015 and beyond. Participate in interactive sessions that showcase our most critical consumer research in key verticals and demographics. Explore how our proprietary, three-pronged approach of proactive insights, reactive research, and interactive opportunities can put brands ahead of the curve.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Proprietary Data Assets: Quantitative and qualitative guidance informed by vast data assets and rigorous expert analysis
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
Proactive. Reactive. Interactive. Join your peers at our annual member event May 4–6 in Chicago.
Inside the Millennial Mind
Everyone is trying to tap into the millennial mind; how can brands ensure they don't miss the mark?
US Top Trends 2015
Which movements in American consumer behavior will have an outsized impact this year? Check out the top five trends to watch.