Brands that Simplify Customer Decision Making are:
Decision Simplicity in the purchase process is the #1 reason why consumers
are likely to buy your product, do so repeatedly, and recommend it to others.
Our article, featured in the May 2012 edition of Harvard Business Review, details the new, winning Decision Simplicity strategy: making purchases simple for your customers.
- Why too many messages and customer interactions can reduce brand loyalty
- What the three keys to decision simplicity are - and how to implement them
- Which brands have created the simplest, most personalized purchase paths
Rate Your Brand
Do you have a simple purchase process?
Find out how simple - or complex - you're making your customers' purchase decisions by taking this 15-question quiz.