The Communicator's New Reality
Building a Change-Ready Organization
The Pain of Change
In the last 6 months, 82% of employees experienced significant change at their organization. What's more – they often don't even have a chance to recover from one change before being faced with another. The accumulated impact of such change has significant implications on a company's bottom line.
A Communicator's Opportunity: Drive Agility, Not Buy–In
The Common Response — Secure Buy-In: Traditional change management efforts focus on the cascade of messages from leadership to managers to the employee. The goal of these efforts is to secure employee "buy-in" for a particular change primarily by reducing recovery time after a major change. But, the next change comes too quickly to allow for meaningful recovery.
The Better Response — Create Agile Employees: Instead of responsive employees who wait to follow directions and change when told, organizations need "agile" employees. These agile employees proactively adapt, learn from others, seek feedback, and support their peers. Agile employees act this way because they are in control of their own response to a changing environment. They are drivers of change, not simply its begrudging objects.
About CEB's Support for Communications Executives
CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations. This distinctive approach, pioneered by CEB, enables executives to harness peer perspectives and tap into breakthrough innovation without costly consulting or reinvention. The CEB member network includes more than 16,000 executives and the majority of top companies globally.