CEB Communications Leadership Council is a membership for innovative communications executives who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best communications leaders to help you and your team save time and make better decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
- Change Management
- External Communications
- Internal Communications
- Managing the Function
- Social Media
- Strategic Planning and Measurement
- Stakeholder Engagement
- Talent Management
Changing Critical Perceptions
Communicators have never faced more competition for attention and influence than they do today. With constant information streams—more sources delivering more messages on more platforms—audiences are overwhelmed with noise.
Although many are taking steps to break through, our research reveals these communicators are not positioning themselves to succeed, as nearly 80% of PR campaigns fail to change perceptions.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function
Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
2014 Top Insights
Learn five critical trends that are shaping the business and how leading companies are addressing key communications challenges.
Build a Change-Ready Organization
Boost performance by creating agile employees through enabled networks.
18 Skills of a Modern Communicator
Our competency framework reveals the 18 skills required to succeed as a modern communicator.