CEB's Innovation & Strategy practice includes R&D, strategy and quality professionals from the world’s leading companies. We provide best practices, tools, and ideas from the world’s leading companies to make you more effective, accelerate your team’s capabilities, and create transformative growth for your organization.

Featured Insights

Creating a Culture of Quality

Download our article from the latest issue of Harvard Business Review and register for a virtual panel discussion with current CEB members. Hear what strategies have both helped and hurt their efforts to strengthen their firms' quality culture.

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CEB Published in RTM Journal

CEB insights on R&D talent management are featured in the Jan-Feb issue of Research-Technology Management Journal. The article highlights our key finding that behavioral competency is a greater predictor of success than technical expertise, and outlines the five behavioral markers of innovation potential.

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Culture of Quality Index Score Calculator

How Strong Is Your Culture of Quality? Take a trial version of CEB's Culture of Quality diagnostic to see how your companies quality culture stacks up against peer organizations.

Get Your Index Score

Infographic | The Critical Capabilties That Make Great Innovators

Learn which five behavioral markers predict the innovation potential of your R&D staff and how you can build and nurture more effective innovation teams.

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Blinded by Delight

Learn how the best companies get customer-centric service right.

Read Executive Guidance

Waste-Free Strategic Planning

Learn how eliminating all but the necessary and sufficient elements of strategic planning can yield clear and measurable strategies for your organization.

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R&D Leadership Academy

More than 70% of skills required of R&D leaders to meet innovation goals are non-technical. The R&D Leadership Academy consists of three two-day sessions focused on building key leadership and managerial skills to drive cross-functional collaboration and to accelerate innovation in the R&D team.

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Drive Growth through Breakthrough Ideas

Across the next five years, the average company will miss more than $9 billion in revenue due to its inability to secure senior-level commitment to transformational ideas.

Develop Breakthrough Ideas

"Overall, for me the value proposition of the CEB membership is really, really compelling..."

See why NetApp turns to CEB for support on customer experience and other quality management priorities.

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What Our Members Are Saying

I have circulated the CEB case on adjacency mapping widely within Moog and through it have been able to build consensus on expanding laterally through adjacencies. In the absence of a common mental model provided by the capability map, I don't think our executive team would have found common ground to prioritise an investment into such an unfamiliar, new territory for us."

Moog Inc.Richard Aubrecht
Vice Chairman and VP for Strategy and Technology