Big Data Does Not Make Better Decisions. Analytical Skills Do.

Information volume continues to grow by 60% a year, yet 62% of workers lack the analytical skills necessary to apply judgment to the information they use to make decisions every day.

Why Does the Insight Deficit Matter?

Overcoming the Insight Deficit:
Getting from Big Data to Big Judgment

Senior executives around the world are realizing that we have entered an era of big data in decision-making. Our information management abilities -- the capacity to store, access, and analyze vast amounts of data -- have grown exponentially across the past decade. However, even as companies invest eight and nine-figure sums in an effort to derive insight from the information streaming in from suppliers and customers, fewer than 40% of employees have sufficiently mature data mining processes and analytical skills to do so.

To improve analytical skills, decision making and judgment, high IQ companies focus on the following four information management activities:

  1. Develop More Informed Skeptics
  2. Challenge Your Own Biases
  3. Take Ownership of Your Information
  4. Make Information Usable

What is your insight IQ? What is the insight IQ of your employees? And why is it so important in this era of
"Big Data"?

To learn more, download your copy of Overcoming the Insight Deficit, our latest installment in the Executive Guidance series.

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