The Battle for China's Talent
Read new analysis from CEB on attracting talent in emerging markets, featured in Harvard Business Review.
Attracting talent in emerging markets has always been a challenge for Western multinational companies (MNCs), but historically they've enjoyed a big advantage: in 2007, 41% of high-skill Chinese professionals preferred working for a Western firm, 9% preferred a job with a domestic firm.
However, in the last two years, Western MNCs and their brands took a significant hit in the Great Recession while the Chinese economy continued to grow, cutting the hiring advantage in half.
"The Battle for China's Talent", a feature article in the March 2011 edition of Harvard Business Review, outlines:
- Insight from CEB's multi-year study of more than 300,000 Chinese professionals;
- Best practices from Cisco Systems, Shell, and Dow Chemical for demonstrating a commitment to Chinese employee development; and
- Five strategies that Western MNCs should consider to win scarce Chinese talent.