Over the past 10 years, the internet has grown from a fledging channel into the dominant source for new credit card applications, eclipsing direct mail and branch-based cross-sales.
CardTrack allows executives to keep a pulse on the changing credit card environment, ensure their products are remaining competitive, and anticipate where the market is heading.
"How can I anticipate where the market is heading?"
Utilize our historical database of credit card offers to perform complex analysis of industry and issuer-level trends.
"What can I do to ensure the products I offer are competitive and profitable?"
Benchmark your product offering using our monthly in-depth analysis of over 250 card offers with information captured for over 200 potential parameters including pricing, terms, benefits, penalties, rewards.
"How do I tackle the pace of change in the internet card marketplace?"
Receive real time information and updates on the latest changes to competitors’ offerings through real-time daily reports.