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The innovative CardTrack database scours the internet daily to examine 250 active card schemes from 16 card issuers who generate more than 90% of new account applications.  CardTrack delivers competitive intelligence and helps anticipate industry trends.  Unlike legacy models that follow direct mail campaigns, CardTrack focuses specifically on internet based card applications.

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November 2012

Industry Churn Rate: 31%

Average Max Purchase APR: 20.45%

Arrow direction indicates change from prior month

"How can I anticipate where the market is heading?"

Utilize our historical database of credit card offers to perform complex analysis of industry and issuer-level trends.

"What can I do to ensure the products I offer are competitive and profitable?"

Benchmark your product offering using our monthly in-depth analysis of over 250 card offers with information captured for over 200 potential parameters including pricing, terms, benefits, penalties, rewards.

"How do I tackle the pace of change in the internet card marketplace?"

Receive real time information and updates on the latest changes to competitors’ offerings through real-time daily reports.

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