Over the past 10 years, the internet has grown from a fledging channel into the dominant source for new credit card applications, eclipsing direct mail and branch-based cross-sales.
CardTrack allows executives to keep a pulse on the changing credit card environment, ensure their products are remaining competitive, and anticipate where the market is heading.
- Weekly Alerts: high frequency changes (APR, loyalty, cashback)
- Insight Deliverable Every Month: scan the market for trends and build a business case for new offers
- Raw Data: do a custom analysis around a subset of cards
- Access to Expert Advice: unlimited access to advice and custom marketing help
â€œHow can I stay ahead of the pace of change in the credit card market?â€
Daily Reports — Receive real time information and updates on the latest changes to the competitors’ offerings through real-time daily reports.
"What can I do to ensure the products I offer are competitive and profitable?"
Monthly Analysis — Benchmark your product offering using our monthly in-depth analysis of major internet card offers with information captured for over 200 potential parameters including pricing, benefits, penalties, and rewards.
â€œHow can I interpret the changes?â€
Historical Data and Forecasts — Access expert advisors to review marketing collateral and new launches.