The Effortless Experience
Learn more about the importance of creating a low-effort customer experience.
Hear from a Member
Bas Touw Director online Capability, Customer Service, N.V. Nuon Energy talks about how implementing the idea of "low effort" in the online channel changed the way they serve customers.
Watch the Video
Most customers don't want to be dazzled; they want an effortless experience. Watch the 1-minute video to learn more.
Read the Book
CEB's new book reveals most customers don't want to be dazzled; they want an effortless experience.