Building a Low-Effort Organization

How do you ensure your customers have a low-effort experience that not only increases loyalty, but generates operational cost savings? Find out what the best companies do.

The Effortless Experience

Learn more about the importance of creating a low-effort customer experience.

Hear from a Member

Bas Touw Director online Capability, Customer Service, N.V. Nuon Energy talks about how implementing the idea of "low effort" in the online channel changed the way they serve customers.

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Watch the Video

Most customers don't want to be dazzled; they want an effortless experience. Watch the 1-minute video to learn more.

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Read the Book

CEB's new book reveals most customers don't want to be dazzled; they want an effortless experience.

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