CEB Sales Effectiveness Solutions

Transform Your Sales Teams Into a Competitive Advantage

Partner with CEB Sales Effectiveness Solutions

As a division of the CEB, an advisory support firm serving over 5,700 companies globally, CEB Sales Effectiveness Solutions employs an analytical, research-driven approach, leveraging the proven best practices of the world's leading organisations.

CEB helps build the organisational and individual capabilities to employ the insight-led sales approach known as the Challenger. This approach ensures differentiation where it matters most — in front of the customer. Sales organisations that partner with CEB realize improved sales performance, achieve greater customer loyalty, and win greater market share.

Make the Sales Experience Your Competitive Advantage

Innovate the sales experience using the Challenger™ sales approach. CEB pioneered Challenger Selling, and it is the basis of our solutions for sales effectiveness:

Presenting The Challenger Sale

The Challenger Sale

New book details how to "challenge" today's empowered customer.

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Our Clients

  • Adobe
  • Autodesk
  • Bank of Ireland Group
  • Bayer
  • Beckman Coulter
  • CDW
  • Clorox
  • Diebold
  • EDS
  • ExxonMobil
  • First Data
  • Frost Bank
  • Genentech
  • Highmark
  • International Paper
  • Kohler
  • KPN
  • Lyondell
  • Merck
  • Michelin
  • Morgan Stanley
  • Nokia
  • P&G
  • RBC Financial Group
  • Reuters
  • Roche
  • Sanofi Pasteur
  • Schneider Electric
  • Sony Ericsson
  • Standard & Poor's
  • Symantec
  • Trane
  • Verizon
  • Xerox