The new approach to demand generation, based on CEB's book The Challenger Sale, helping marketers stand out in a noisy marketplace.
To Keep Your Customers, Keep It Simple
CEB's article in the Harvard Business Review details how you can increase consumer loyalty by simplifying the purchase process.
The Digital Evolution in B2B Marketing
CEB partnered with Google to learn what leading marketing teams are doing differently to thrive when customers learn on their own.
Build a Change-Ready Organization
Boost performance by creating agile employees through enabled networks.
CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.