CEB's Innovation & Strategy practice includes R&D, strategy and quality professionals from the world’s leading companies. We provide best practices, tools, and ideas from the world’s leading companies to make you more effective, accelerate your team’s capabilities, and create transformative growth for your organization.

Featured Insights

The New Quality Imperative: Using Culture to Secure Competitive Advantage

Learn how values, not rules, can improve quality management.

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Infographic | The Critical Capabilties That Make Great Innovators

Learn which five behavioral markers predict the innovation potential of your R&D staff and how you can build and nurture more effective innovation teams.

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Drive Growth through Breakthrough Ideas

Across the next five years, the average company will miss more than $9 billion in revenue due to its inability to secure senior-level commitment to transformational ideas.

Develop Breakthrough Ideas

R&D Leadership Academy

More than 70% of skills required of R&D leaders to meet innovation goals are non-technical. The R&D Leadership Academy consists of three two-day sessions focused on building key leadership and managerial skills to drive cross-functional collaboration and to accelerate innovation in the R&D team.

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What Our Members Are Saying

I have circulated the CEB case on adjacency mapping widely within Moog and through it have been able to build consensus on expanding laterally through adjacencies. In the absence of a common mental model provided by the capability map, I don't think our executive team would have found common ground to prioritise an investment into such an unfamiliar, new territory for us."

Moog Inc.Richard Aubrecht
Vice Chairman and VP for Strategy and Technology