Putting Great Minds Together

Join us at the CEB Sales and Marketing Summit and be part of a powerful network that crosses the sales and marketing divide.

Connect with Members

We understand that developing your professional networks is important. The following Summit events will help you meet new people and build your network.

October 20 - Pre-Conference Golf Outing

Join us at Royal Links Golf Club for an afternoon of amazing golf, friendly competition and great prizes for on-course contests. This is a unique opportunity to meet and discuss common business challenges with like-minded business peers in a relaxed picturesque setting.

Register Today
21 October - Speed Networking

With a cocktail to inspire, this simple and effective session will have you meeting and connecting with other sales and marketing execs and will enthuse and inspire you to share and exchange ideas on some of your common business challenges.

21 October - Opening Reception

Join us in the Networking Lounge from 5:00 p.m. -7:00 p.m. to meet the CEB team, our members, and our sponsors.

22 October - Networking Night Out at Liquid Lounge

This casual, fun event will have you mingling and meeting others. Our CEB staff will be there to help make introductions.

Connect with CEB

We are thrilled to share time with you in Las Vegas and would like to invite you to request a meeting with our CEB account management team while at the conference. We’d like to learn about the challenges your business is facing so we can better serve you through your membership.

Request a Meeting with Your
Account Manager
23 October - Breakfast Roundtable Sessions

Breakfast Roundtable Sessions hosted by CEB will touch on a variety of topics. To help you meet and share ideas with peers who are in the midst of the same initiative, or who are undergoing similar challenges, we've set up these sessions on topics of interest during Wednesday breakfast. During these sessions, CEB will not be presenting content but rather facilitating discussion among peers. A list of topics will be made available closer to the event date, and pre-registration is required.

Connect with Suppliers

Gain valuable tools and resources to help solve some of your toughest business challenges.

22 October - Breakfast Roundtable Sessions

Breakfast Roundtable Sessions hosted by our sponsors will touch on a variety of topics. A list of topics will be made available closer to the event date, and pre-registration is required.

21-23 October - Networking Hall

This social hub of the Summit is your place to meet with other members and sponsors, take a load off, grab a drink, and relax between sessions.



Full Agenda

Monday 20 October | Full Agenda

11:45 a.m. Pre-conference golf outing at Royal Links Golf Course
3:00 p.m.-6:00 p.m. Registration

Tuesday 21 October | Full Agenda

7:45 a.m. Breakfast
9:00 a.m. CEB Welcome
9:30 a.m. Presentation—
10:45 a.m. Sponsored Insight Breakout Sessions
  • Lattice Engines
  • Quarry
  • Show Me Your Dashboard – Four Things I Can Predict That You Can’t
    Presented by: ClearSlide
  • Oracle
Noon Networking Lunch
1:15 p.m. Sponsored Insight Sessions Presented by SAVO
2:15 p.m. The Consensus Sale
Presented by Brent Adamson, CEB
3:45 p.m. CEB Breakout Sessions
  • The Next Generation Marketer
  • The Winning Sales Culture
  • Equipping Mobilizers to Win Deals
  • Building Customer-Verified Sales Process
5:00 p.m. Opening Reception
5:15 p.m. Speed Networking

Wednesday, 22 October | Full Agenda

7:45 a.m. Sponsored Breakfast Roundtables
9:00 a.m. CEB General Session
10:15 a.m. CEB Breakout Sessions
  • Appeal to Buyers’ Human Side
  • Boosting Marketing Maturity
  • Boosting Sales Productivity
  • Driving Customer Consensus – A Playbook for Reps
11:30 a.m. Sponsored Insight Breakout Sessions:
  • You Get What You Incentivize
    Presented by: Xactly
  • Demandbase
  • Qvidian
  • Microsoft
12:30 p.m. Lunch
2:00 p.m. Keynote Presentation: The Optimism Bias
3:15 p.m. CEB Breakout Sessions
  • Driving Sales Manager Success
  • Delivering "Identity Value" in the Customer Experience
  • How to Keep Your Customers from Defaulting to the Lowest Price Alternative
  • Neutralizing "Blockers"
4:30 p.m. Social Selling in 2014: A Retrospective and View into LinkedIn’s Crystal Ball
Presented By: LinkedIn
7:00 p.m. Networking Night Out

Thursday 23 October - Navigating the Challenger Journey | Full Agenda

7:45 a.m. CEB Breakfast Roundtables
9:00 a.m. CEB Breakout Sessions
  • Intro to Challenger Marketing
  • Intro to Challenger Selling
  • Sustaining the Challenger Journey
  • Commercial Insight for Buying Groups
10:30 a.m. CEB Breakout Sessions
  • Using Content Marketing to Deliver Commercial Messages
  • Hiring and Sourcing Challenger Talent
  • Managing Opportunities in a Challenger Sale
  • Office Hours: Building an Organization Capability for Challenger Messaging
11:30 a.m. Closing Remarks


There are a limited number of complimentary tickets available to CEB program members for this year’s CEB Sales and Marketing Summit. Please connect with your account manager or e-mail to learn if your organization is eligible to receive these tickets.

Limited complimentary tickets must be redeemed by Tuesday 15 July. After this date, tickets will be made available for purchase until the event has reached capacity.

Members not eligible for complimentary tickets are welcome to purchase tickets until the event is sold out.

  • Pre-conference Golf Outing
  • $149
  • Join us Monday, October 20th at Royal Links Golf Club for our pre-conference golf outing. Learn More
  • 1 Ticket
  • Buy Now
  • Standard Rate
  • $1,795
  • Available now

  • 1-2 Tickets
  • Buy Now
  • Group Rate
  • $1,395
  • Available for teams

  • 3-4+ Tickets
  • Buy Now

Cannot be combined with complimentary tickets.

*Please note the 2014 Summit is targeted to CEB members. Non-members may fill out a registration request and will be contacted by a member of our staff.



59% of customer buying groups settle for less than they want to buy.

Are your sales and marketing teams able to sell more—not less—Edits to your customers?

The increased size and diversity of customer buying groups is proving toxic to the growth you need to achieve. At the same time, the business value that suppliers provide customers is no longer enough to win deals. Join us for a unique chance to learn how the most progressive leaders in Sales and Marketing are finding new ways to win with their customers. We will explore solutions to critical challenges, including:

  • Driving advocacy within buying groups,
  • Building Challenger™ sales reps,
  • Finding new, more meaningful dimensions for differentiation, and
  • Developing powerful commercial insights.

Return soon for more speaker updates.

Tali Sharot

Tali Sharot

Director, Affective Brain Lab

Tali Sharot is a neuroscientist at University College London and the director of the Affective Brain Lab. She is a faculty member of the department of Experimental Psychology , a Welcome Trust Fellow, and currently a visiting Professor at MIT. She received her Ph.D from New York University. Her research focuses on how emotion, motivation and social factors influence our expectations, decisions, and memories. Her papers have been published in top scientific journals including Nature and Science. Tali is the author of The Optimism Bias and co-editor of The Neuroscience of Preference and Choice. She has also written essays for the popular press which have been published in Time (cover story), The New York Times, The Washington Post, The Guardian, CNN, and BBC and was a speaker at TED's annual conference 2012.

Steve DeMarco

Steve DeMarco

Vice President, World-wide Sales, Xactly

Steve DeMarco is responsible for Xactly Corporation's Sales Organization and has nearly two decades of high-tech sales, management, business development, and solutions consulting.

Previously, Mr. DeMarco served as managing director of Sales at Callidus Software (NASDAQ: CALD), an early pioneer of on-premise enterprise incentive compensation management systems to global companies. As managing director of sales, Western Area and Asia Pacific, he was responsible for greater than 100% growth year over year, while selling to Fortune 100 companies. He was named to the President's Club in 2002 and 2003, and named Managing Director of the Year in 2002. Mr. De Marco was also responsible for business development at Callidus Software.

Additional executive positions include vice president of worldwide sales at Influence Software, a pioneer in analytics software (since acquired by Informatica Corporation [NASDAQ: INFA]). Prior to joining Influence, Mr. DeMarco was product sales manager for Adaptec, Inc. (NASDAQ: ADPT), where he was responsible for managing a worldwide sales team and distribution channels for the RAID controller product line.

Earlier in his career, Mr. DeMarco held a variety of sales and sales management positions at SGI, also known as Silicon Graphics, Inc. (OTC: SGID), where he was named to the President's Club for four consecutive years, 1993-1996.

Mr. DeMarco began his technology career with Andersen Consulting, now Accenture (NYSE:ACN). He received a bachelor's of science degree in industrial engineering with an emphasis in systems design from Cal Poly-San Luis Obispo.

Scott McNabb

Scott McNabb

Vice President of Sales, Marketing Cloud for the Eastern U.S, Oracle

Scott McNabb is a Digital Marketing expert with more than 25 years of experience, supporting, designing and executing revenue generation models for CMO's and CRO's worldwide. Scott and his teams have held thousands of meetings with Fortune-500 companies around the globe. These interactions with C-Level executives aided in the goal of driving business value extraction through increasing customer intimacy, thus increasing revenues.

Helping Sales and Marketing executives directly connect sales and marketing spend and tactics to revenue return through "customer-obsessed" marketing is Scott’s passion. Scott’s teams have worked with global enterprise customers like Caterpillar, Nissan, and American Express, to name a few.

Scott currently resides in Atlanta, Georgia and is an avid runner, golfer, and general aviation enthusiast. Scott can be contacted at or via Twitter @scottmcnabb

Brent Adamson

Brent Adamson

Brent Adamson is Managing Director of Executive Advisory Services at CEB. He is also coauthor of the book The Challenger Sale.

In his role, Brent facilitates a wide range of executive-level discussions around the world for Fortune 500 and Global 1000 executives in Sales, Marketing, and Customer Service, including multi-company retreats, single-company working sessions, global sales meetings, keynote presentations, and hands-on best practice workshops.

Brent joined CEB from the University of Michigan Ross School of Business, where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a BA with distinction in Political Science from the University of Michigan, along with MAs in Political Science and German and a PhD in Applied Linguistics from the University of Texas. Brent currently resides in Leesburg, VA, with his wife and two daughters.

Keynote Speaker

Join the Conversation


We found CEB Summit '13 incredibly valuable and highly recommend it; sales and marketing leaders looking for a strategic edge should definitely attend. The depth of discussions regarding our LinkedIn Social Selling Index indicates how top of mind social networks are now with corporate leadership. Can’t wait for next year’s event. Koka Sexton, Social Marketing Leader, LinkedIn Sales Solutions

2014 Sponsors Include:

  • LinkedIn Sales Solutions
  • SalesForce
  • SAVO

  • Avention
  • Bureau Van Dijk
  • Clearslide
  • Demandbase
  • First Rain
  • Frontline Selling
  • InsideView
  • Lattice Predictability
  • Launch International
  • New Voice Media
  • Marketbridge
  • MarketStar
  • Meta Communications
  • Microsoft
  • MicroStrategy
  • Eloqua
  • Quarry
  • Qvidian
  • SAP
  • trackmaven
  • Televerde
  • Valkre
  • West Corporation
  • Xactly
  • Xentor
  • 9Lenses

Who Attends?
  • Over 800 senior sales and marketing executives from large enterprise organizations
    • Chief Marketing, Sales, and Strategy Officers
    • Heads of Commercial Operations
    • SVP/VP Marketing and Sales Enablement
    • Sales Effectiveness Trainers and Performance Coaches
    • Field and Channel Marketers
    • Go-to-Market Leaders
Industries Represented by Our Attendees
  • Health Care, Pharmaceutical, Life Sciences
  • Manufacturing
  • Technology
  • Communication
  • Insurance
  • Financial Services
Interested in Sponsoring?
Provides exclusive access to our high-powered targeted audience
Participating sponsors receive unparalleled exposure to an elite group of B2B marketers at large enterprise companies from across North America. The dedicated networking time in the Marketplace, receptions, and hospitalities all provide ideal opportunities for sponsor executives to engage in meaningful, substantive discussions with executive decision makers.
Levels the playing field
The Summit benefits businesses of all sizes. Whether startups or Fortune 500 companies who offer sales and marketing solutions targeting the B2B market, all attendees have the same opportunities to access thisaudience.
Affiliates your brand with ours
Your affiliation with the CEB brand provides third-party credibility to your offering and will enhance your visibility with our audience, which is almost exclusively members of the CEB network.
Request More Sponsorship Information
Already a Sponsor?


CEB’s 2014 Sales and Marketing Summit will be returning to Las Vegas!

The centerpiece of CityCenter Las Vegas is the ARIA Resort & Casino—a stunning AAA five - diamond resort on the strip featuring an unprecedented combination of striking architecture, sustainable design, high-end service, spectacular amenities, and premium meeting and convention space. From unique culinary offerings created by the world’s most talented chefs, to innovative nightlife, indulgent spa treatments, and Cirque du Soleil, ARIA embodies the excitement and vitality of Las Vegas.

CEB has secured a group rate at ARIA Resort & Casino for the nights of 19-23 October 2014.

Reservations must be made by Monday, 29 September 2014, to qualify for the group rate.

Aria Hotel

Contact the hotel directly or book online to reserve your room. Please note that space and rates are subject to availability.

  • Group name: CEB
  • Rate: $179.00 (+$20 resort fee)
  • Check in time: 3:00 p.m.
  • Checkout time: 11:00 a.m.
ARIA Resort & Casino
  • 3730 Las Vegas Blvd
  • Las Vegas, NV 89158
  • Hotel: 1-702-590-7111
  • Reservations Line: 1-866-359-7757
Preferred Rate includes:
  • Internet Access (in-suite and campus wide at City-Center)
  • Local and toll-free number phone calls
  • Access to The Spa at ARIA Fitness Center
  • Daily newspaper
  • Airline boarding pass printing

Taxi Service from McCarren Airport to ARIA

Taxis are easily accessible curbside just outside of baggage claim. Approximate cost: US $25

Las Vegas

Making Your Travel Plans

When making your travel plans, please keep the following dates and times in mind.

Tuesday 21 October
  • Breakfast begins at 7:45 a.m.
  • First session begins at 9:00 a.m.
  • The Opening Reception will be held in the Summit Networking Lounge 5:30 p.m.
    to 7:30 p.m.
Wednesday 22 October
  • Breakfast begins at 7:45 a.m.
  • First session of the day begins at 9:00 a.m.
  • Last session of the day ends at 5:15 p.m.
  • Networking Night Out at Liquid Lounge (located at ARIA) 8:00 p.m.-11:00 p.m.
Thursday 23 October
  • Breakfast begins at 7:45 a.m.
  • Workshops begin at 9:00 a.m. and end at 11:30 a.m.
  • Closing Session ends at noon.

Preparing for Your Visit

For more information on shopping, dining, and playing in Las Vegas, please visit



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CEB Mobile

In an effort to be completely paperless, we offer CEB Mobile—a downloadable app to help you make the most of your Summit experience. It gives you the ability to navigate the agenda, download presentations, virtually exchange business cards with other attendees, submit questions, and participate in live polling and take notes—saving everything to a virtual briefcase made available for download after the event.

Information on how to download CEB Mobile will be made available closer to the event date.

Apple App
Android App
Windows App
Blackberry App