57%—that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
12%—that's how much of your customer's total mindshare you as a supplier have across the entire B2B purchase path.
CEB partnered with Google to learn what leading large enterprise marketing teams are doing differently to thrive in a world where customers learn on their own.
Your silos are holding you back. Process changes won't fix it.Read More Download Chapter Take Assessment
Content marketing is trending, but it has a dark side that is leading marketers astray.Read More Download Chapter Take Assessment
CEB unveiled this research through a presentation at Google’s Think! B2B conference.Download Presentation
This research was completed by CEB's Marketing Leadership Council in partnership with Google.
Underpinning the findings are: