The Challenger Sale: Taking Control of the Customer Conversation

Develop a Challenger Organization

As documented by CEB, sales reps—known as Challengers™—are 4.5x more likely to be high-performers and outperform average sales reps by 14% of goal.

To develop this winning Challenger organization, companies are working with CEB to change the way they sell to their customers.

» Speak with a CEB representative to get started

Do You Hire for Challenger Skills?

Companies unable to identify future high performers objectively in the hiring process can forego $100M in revenue from new hire underperformance and continued turnover. Leverage the only pre-hire assessment solution that is built off of the Challenger® Sales Model to:

  • Realize higher revenue by identifying candidates with Challenger behaviors
  • Achieve faster time to sales rep productivity through improved hiring
  • Reduce turnover through improved employee engagement
Infuse Challenger Into Hiring

Do Your Sales Conversations Deliver Insight?

Buyers reward companies that provide a sales experience centered on delivering insight and advice. Is that something your organization is equipped to do?

  • Use insight to reframe customer thinking
  • Communicate the impact of the business consequences
  • Lead to your solution
Create Challenger Messages

Do Your Reps Challenge Customers’ Assumptions?

In the sales interaction, customers want sales reps to help them understand how your offerings can help them to compete more effectively in the marketplace. This relies heavily on your reps ability to challenge the customer’s assumptions by:

  • Teaching the customer something new about their business
  • Tailoring their message for resonance
  • Taking Control during the sales process
  • Using Constructive Tension to drive customer action
Build Your Team's Challenger Skills

More About the Challenger Program

The Challenger Development Program™ is not a training event, it is a comprehensive program designed for today’s selling environment. Leading organizations across North America, Europe, and Asia are currently deploying this training program to:

  • Create a differentiated sales experience based on The Challenger Selling Model
  • Immediately apply the Challenger Selling Model to actual accounts
  • Accelerate results by advancing coaching capabilities of managers
  • Sustain skill development over time to provide measurable ROI
  • Align marketing and sales to improve commercial outcomes
Learn More

Be a Challenger

Test Your Challenger Skills Interview with Matthew Dixon

Interview with
Matthew Dixon

What does a Challenger organization
look like?

How do you build a
Challenger organization?

Is your organization a good candidate for Challenger Selling?