The Best Salespeople Don't Just Build Relationships.
They challenge them.
In a world of hesitant, risk-averse, empowered customers, what sales approach consistently wins?
To find out, CEB surveyed over 6,000 sales professionals across geographies and industries. The research in The Challenger Sale revealed that sales professionals fall into one of five profiles:
Each profile can turn in average performance, but only one consistently outperforms in a complex sales environment – the Challenger.
Challenger™ is a registered trademark of CEB.
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CEB and Georgetown McDonough Executive Education have partnered to deliver a 3-day executive education course on successful strategy and leadership.