From Promotion to Emotion

Connecting B2B Customers to Brands

De-Commoditize your business value

Business value is no longer enough to prevent commoditization. Buyers rarely appreciate differences between the business outcomes that various suppliers deliver.

Teach customers something new about their business needs to help them appreciate the unique value of your solutions.

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Case Study: Xerox

See how Xerox developed a commercial insight that helped boost sales 17%.

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Challenger Marketing

The Complete Resources

Full Whitepaper:
From Promotion to Emotion

Presentation:
From Google Think B2B 2013

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Brand Differentiation Diagnostic

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Media Inquiries

E-Mail Kelly Blum, CEB
E-Mail Aaron Stein, Google