We know that customers are becoming more tech-savvy, and many CCC members often ask us what the future will hold for customer contact technology as a result of growing consumer technology capabilities. We recently discussed a mobile web design concept with some of our internal IT colleagues that we thought might be of interest to the broader membership.
Taking a step back, consider this: as the customer demand for mobile and tablet access increases, companies can respond in multiple ways:
- Create separate mobile and tablet websites with separate sources of content or guided by an enterprise content management system
- Create mobile and/or tablet applications (“apps”) for iOS, Android, Blackberry, and Windows platforms
- Use responsive design techniques to dynamically adjust to the screen size and pixel density of web visitors
The third option, responsive design, offers a way to maintain consistent, up-to-date information across all online customer touchpoints without the resources needed to maintain and create separate websites and applications. Read More »