Are you responsible for PR, Media Relations, Public Affairs, or similar? If you are, then the chances are that how you do your job will have changed significantly in the last 5-10 years.
On Wednesday 15th February, the CEC invites you to spend an hour with us looking at how PR professionals need to adapt to succeed in a stakeholder environment that has undergone significant change.
Where stakeholders once received information from a finite number of media outlets, they now get it from a huge range of sources – particularly in the online space. Where once they got news at fixed times in the day, they now get a constant stream of information through 24 hour news channels, or via their social connections on media such as Twitter. As the stakeholder environment becomes increasingly dynamic, many communicators are finding individual outreaches to have diminishing impact.
Creating content that ‘flows’
Many PR teams have responded by pushing the same old company-centric messages through a new range of channels. Instead, leading communicators are creating stakeholder-centric content, designed to flow naturally across stakeholders’ informal networks.
Join us to discuss:
- The skills required for PR success in the social age
- How to identify channels with the greatest impact
- How to create content that provokes dialogue and discussion
You can register for this webinar here – we look forward to having you on the line!
Title: Proactive PR in a Networked Environment
Date: Wednesday 15th February
Time: 7am PST / 10am EST / 3pm GMT / 4pm CET