By Rebecca Canan
If you’ve been in Communications for 5-10 years, you likely realize that the things that made you successful back then are no longer as relevant today. For example:
Relationships with heavy-hitter journalists who cover your industry?
Back then = Critical.
Today = Arguably still handy, but more important to understand how influence works in a highly networked, messy media world.
Ensuring your CEO delivers smooth and effective speeches?
Back then = A big value-add (especially according to your boss)
Today = Your CEO probably still likes this; however, to add value to your organization at-large, your ability to enable employees and other stakeholders to be communicative, active supporters of your company is more important.
Writing comprehensive and punchy press releases?
Back then = Well, writing was the bread-and-butter of your role.
Today = Writing is still important; that said, the writing style has changed — the emphasis is now on creating content that gets shared; content that isn’t necessarily perfect and complete, but that is highly relevant and timely.
In other words, you’ve got skiiiillls…they’re multiplyin (to the tune of Grease’s “You’re the One that I Want“). Below are some early ideas we have on how communicators’ skill sets should evolve and take on new variations. What are we missing? How have you changed your competency frameworks?
Over the coming months, we’ll be rolling out support tools and resources for members on corporate communication skills. If you’d like to get involved, feel free to email me the competency model that you’re using — I’d be happy to review it, give you feedback, and keep you informed on our progress.
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