By Kirsten Robinson

Imagine that the competitive landscape surrounding your company is dramatically shifting. As a senior leader, you know that the company needs to shift its strategic direction and that it will take the entire organization to effectively respond to these changes. How do you get employees to lift their heads up from their immediate role and consider the broader picture?

In order to help employees become more change-ready, Saudi Aramco implemented strategy dialogue sessions with employees to personalize information—and with great success. Recognizing that traditional communications channels for sharing such information were unlikely to broaden employee perspective, the company’s strategic communications team partnered with senior leaders to create a “Speakers Bureau” made up of passionate advocates from the business. Within group dialogue sessions, these peer speakers share their personal connection to corporate challenges—giving employees tangible, credible examples to emulate.

Saudi Aramco’s personal connection modeling is three-fold:

1. Present employees with information on market trends
2. Share speaker’s personal connection to issues
3. Prompt employees to make their own connections

CEC members, get more in-depth details on how Saudi Aramco helps employees become change-ready by enabling them to personalize information.

CEC Related Resources:

• Personalizing Market Information for Employees (Saudi Aramco)
• Information Needs Assessment Process (ConAgra Foods case)
• Key findings from Building a Change-Ready Organization