In an age of information overload, in which employees (and pretty much all stakeholders) are bombarded with information from all angles, we’ve long suspected that the value of an individual message has diminished.
Well, CEC wanted to find out what employees really make of the messages they receive from Corporate Communications, leaders, and line managers. And in many ways, the results were concerning! Here’s a summary:
Employees rate nearly half of the messages they receive (49%) as irrelevant. Furthemore, they rate just 7% of messages they receive to be highly relevant to themselves and their team.
- CEC Members: Check these 7 tips for writing in a more engaging way
Employees are extremely skeptical about the messages they receive. Only 2% of messages were deemed to be highly credible, whereas 75% were deemed to have low credibility.
- CEC Members: Leaders and managers will often be best placed to build connections with their staff – learn how to become a better coach for executive and leader communications.
Although organizations such as GSK and L’Oreal have found success in coaching their managers to enable employee agility and innovation with interactive communication styles, 42% of employees actually view the messages they receive as command and control, whereas only 15% view messages as interactive.
- CEC Members: Check how GSK enable their leaders to self-discover communications habits that stifle employee agility.
So, you’ve seen what the data says. How does this match with your experiences? Are you surprised by these results? Or do they match your expectations? Let us know!!