Most leaders believe that effective communication helps to inspire and direct stakeholders. The best leaders, however, believe that effective communication helps to facilitate and equip stakeholders to take action. These leaders realize that their role is less about driving stakeholder buy-in to a set strategy and more about enabling stakeholders to adapt and be agile.
As a result, the goal and type of support that Communications provides leaders must evolve. As I argued in a previous post, it’s no longer enough to craft polished speeches for an executive. Your role as communicators must move beyond just speech writing to include activities such as building leader comfort with informal dialogue and everyday communication.
Help Shape CEC’s Research on the 3 Most Common Challenges of Leadership Communications
It’s difficult to help convince and coach leaders to make the shift from commanding and controlling to facilitating and enabling. And while we can’t solve every problem overnight or with this lone post, we can debate where to focus CEC’s research efforts across the next month!
Here’s a look inside my mind right now as I think about where to direct CEC’s resources to supporting communicators’ biggest challenges related to leadership communications. Which question are you struggling with most? Which product idea would you find most valuable? Share your thoughts in the comment section or email me to set up a conversation at email@example.com.
1. Engaging Stakeholders
- How do I help leaders to engage with stakeholders? Should we start a CEO blog? How do we make town halls more of a two-way dialogue versus an hour-long strategy presentation? Which communication channel would be best given a leaders’ style, the audience, and the intent of the communication? Leader stakeholder engagement encompasses a wide range of challenges for communicators.
CEC Potential Support: What if CEC created and shared a database of the best tactics communicators are employing for the specific purpose of building leader-to-stakeholder? Here are a few basic principles to follow at your next leader town hall to build engagement with employees.
- How do I build a leader’s external profile? Whether organizing an executive speaking engagement or hosting a conference, communicators are struggling to devise thought leadership strategies that raise both the executive and company’s presence.
CEC Potential Support: What if we clearly mapped out the key elements of an outcomes-focused thought leadership strategy? Would that help you know how to get started and measure impact? In the meantime, consider the difference between inside-out and outside-in thought leadership strategies.
2. Communication Skill Building Read More »