Look inside to learn how The Challenger Sale fits with other notable breakthroughs that have transformed the sales industry.
Press
Featured Press
On Small Business: 3 Tips to Increase your Chances of Closing the Deal
Washington Post, February 15, 2012
Forbes Leadership Forum: The One Kind of Sales Rep Who Does Best at B2B
Forbes, February 3, 2012
CNBC Bullish on Books: Authors of “The Challenger Sale” say Building Relationships No Longer Works
CNBC, February 2, 2012
The Rift Between Sales and Marketing
Harvard Business Review, November 7, 2011
Why Your Salespeople Are Pushovers
Harvard Business Review, October 14, 2011
The Worst Question a Salesperson Can Ask
Harvard Business Review, October 7, 2011
Selling Is Not About Relationships
Harvard Business Review, September 30, 2011
Press Coverage
Equipping Your SalesPeople to Control the Customer Conversation
Inflexion Point Blog, April 19, 2012
Aluvión de consejos para mejorar la gestión
Cinco Días, April 7, 2012
Marketing in the Age of Consensus Buying
B2B Marketing Directions, April 4, 2012
Business-to-Business Small Business Trends
Small Business B2B Marketing Blog, March 27, 2012
Corporate Executive Board Study of 6,000 Identifies Qualities
That Make For High Fliers
HR Magazine, March 27, 2012
It's Not Always the Product
Business Insider, March 21, 2012
Why UK PLC Needs an “Alfie Moon” to Shake Things Up
Evening Standard, March 20, 2012
Do Nice Guys Sell Less?
Arkansas Business, March 19, 2012
The Challenger Sale - Book Review
Sales and Marketing Performance Blog, March 15, 2012
The Challenger Selling Model, Really?
Remke Industries Blog, March 9, 2012
Selling Is Not About Relationships
Sales Process Engineering, March 2, 2012
From Challenger to Champion
Ideationz, February 24, 2012
Review: The Challenger Sale
Changing Minds, February 2012
Five Ways to Motivate Your Sales Force
FINS, February 10, 2012
什么类型的B2B销售代表会是赢家？
(The One Kind of Sales Rep Who Does Best at B2B)
East Money, February 3, 2012
Putting the Swagger Back in Sales
Sales & Marketing Management, February 6, 2012
Industry Market Trends: The Challenger Sale
Thomas Net News, January 31, 2012
Review of “The Challenger Sale”
Sales Operations Effectiveness, January 20, 2012
Book Review: The Challenger Sale
The Sales Hunter, January 5, 2012
Turn Your Sales Reps Into Challengers
CRM Magazine, January1, 2012
The Challenger Sale - Who Paid For Your Last Sales Call?
CustomerThink, December 20, 2011
The Challenger Sale: Challenging Conventional Wisdom - Book Review
Dealmaker365 Blog, December 13, 2011
“Challenger” Reps Becoming Most Successful, Popular Book Concludes
Tampa Bay Business Journal, December 9, 2011
Challenger Type Sales Approach More Effective Than Building Relationships
L'Atelier Blog, December 5, 2011
Sending Your Sales People Out Naked, The Problem With “Challenger Selling”
Partners in Excellence Blog, December 4, 2011
The Challenger Sale: An Interview with Matthew Dixon and Brent Adamson
The Sales Blog, December 2, 2011
Matt Dixon and Brent Adamson: Why Top Performing Salespeople Succeed
Management Consulting News, December 1, 2011
The Secret to High-Performance Sales
1to1 Magazine, November 30, 2011
Book Recommendation: The Challenger Sale
CustomerThink, November 29, 2011
Why Your Sales Team/Channel Is Important, If Not More Important, Than Your Product?
MyCustomer.com, November 24, 2011
The Challenger Sale
Si Alhir Blog, November 20, 2011
Small Business: Assertive Sales Approach
Newsday, November 20, 2011
Book Review: The Challenger Sale
ASalesGuy.com, November 16, 2011
What “The Challenger Sale” Can Teach Us About Content Marketing
B2B Marketing Directions, November 15, 2011
Sellers: 'Challenger' Sales Reps Most Successful, Forthcoming Book Concludes
Columbus Business First, November 11, 2011
Book Review: The Challenger Sale
Dave Stein, November 10, 2011
Interview with Jill Konrath:
Important New Sales Effectiveness Research Part I | Part II
The Customer Collective, November 10, 2011
The Worst Question in a Sales Conversation
Financial Post, November 8, 2011
New Data Means Your Approach to Selling Has to Change...NOW!
YouCanSell.com Blog, October 26, 2011
The Relationship Mirage
Business Insider, October 19, 2011
What's Your Sales Personality?
FINS.com, October 18, 2011
To the Challenger Go the Spoils
Profit, October 11, 2011
New Study Blows Holes in Traditional Sales Beliefs
Selling Advantage, Volume 23, Issue 547
Book Review: The Challenger Sale
Sales and Sales Management Blog, September 7, 2011
Sales: How to Educate Your Clients
Profit, September 1, 2011
Be a Challenger
Test Your Challenger Skills Build a Challenger OrganizationFor Media Inquiries, Please Contact:
Shannon Eckhart
Corporate Executive Board
seckhart@executiveboard.com
+1-571-303-4508
Jamie Jelly
Portfolio | Penguin Group USA
jamie.jelly@us.penguingroup.com
+1-212-366-2424
