Executive Guidance for 2010: Confronting Six Enemies of Post-Recession Performance

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Decisions made in recovery will separate “winners" from “losers" for years to come.

Right now, executive teams face the unprecedented challenge of forging their own recovery.

In past recessions, large numbers of companies stopped growing permanently. They never recovered. The fact is 81% of the factors that cause growth stalls are preventable errors in judgment or strategy—even in a recession. And downturns present an increased number of opportunities for bad decisions that can have long-lasting consequences.

Recovery is not a restoration. Executives must avoid retrenching around long-term, deeply held beliefs that may no longer be true.

Executive Guidance for 2010 presents six key enemies of post-recession performance that challenge conventional wisdom and the pre-recession assumptions many businesses’ plans still embrace. Left unaddressed, each of these can significantly undermine your corporate recovery, erode profits, and make past performance levels unattainable.

Six Enemies

  1. Sharply Lower Marketing and Sales Productivity Due to Changed Customer Needs
    • A shift in customer buying behavior that turns top performers into average performers cuts channel output by more than 15%. Learn more.
  2. Productivity Losses Due to Top Talent Disengagement and Flight
    • The average organization faces an imminent 7% productivity loss from the combination of departing top talent and undermanaged recruiting pipelines. Learn more.
  3. Larger and More Frequent Losses Due to Increasing Risk Velocity
    • While most companies focus on risk identification and prevention, organizations that focus on prioritization and response enjoy 20% higher revenue growth and as much as 50% higher earnings growth than their peers. Learn more.
  4. Rising Losses and Steeper Penalties Due to High Levels of Employee Misconduct
    • In the United States alone, organizations already lose an estimated 7% of their annual revenue to fraud. That number seems sure to climb and be compounded by heightened government vigilance. Learn more.
  5. Low Returns from IT Budgets Due to Targeting a Shrinking Share of Enterprise Information
    • Right now, 40% of the most valuable information created by employees is out of reach of corporate systems, and this share is growing by the day. Learn more.
  6. Productivity Losses Due to Misplaced Leaders
    • Correct reassignment and proper support of a company’s existing leaders can improve revenue and profit by more than 10%. Learn more.

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